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Packaging
Packaging design requires a full understanding of the whole lifecycle of the product starting with the protection of the contents through to how the packaging will be disposed of and recycled. Good packaging design will drive top line sales and drive down waste and bottom line costs.
Packaging is a chance to attract attention, push product benefits and create sales, but more than just a sales canvas, packaging forms part of the overall product experience. It must be robust enough to protect the contents and cost-effective. The choice of material, the amount of packaging used, as well as the overall shape and weight, has a direct impact on production and distribution costs and waste.
At 6 hats, we believe the best packaging design combines function, form, aesthetics and ethics to enable individuals to choose between competing products by reflecting values that resonate with the consumer.
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